RADIO EXPERT & CONSULTANT
Radio is passion with a concept. Just because you are utterly passionate about your goal does not mean that you are close to achieving it yet. Passion spurs us on. But passion requires an aim. A strategic concept provides the necessary orientation.
Yet without passion, the concept is mere paper. Concept and passion are like a compass and magnet. They need one another in order to guide the way.
Bert Helbig brings passion and concept together. As a strategist, he is specialised in the optimisation of reach and reputation – market share and image! As a radio expert he awakens and consolidates your team’s passion for exciting, emotionalising radio and ensures that your strategic activities are effectively implemented.
Motivating. Measurable. Sustainable.
In accordance with your brand’s character and market requirements, Bert Helbig uses market-research tools that yield precise results in order to determine exactly the right strategy for you. And he utilises all the necessary tools from his many years of professional experience as a presenter and manager. Constructive. Open. Respectful.
The appreciation of existing customers:
"Bert Helbig is a shining beacon in the world of consulting."
Andreas Dürr, CEO
Radio Fantasy Augsburg
"For our company, the collaboration with Bert Helbig has brought a new quality into the discussion surrounding strategic programme goals and their implementation."
Robert Weber, CEO Antenne
“Mr Helbig is extraordinarily skilled in combining a station’s existing positive approaches."
Thomas Hagenauer, CEO 95.5 Charivari
Munich’s hit radio
"I am happy to have found a great partner in Bert Helbig."
Thorsten Rother, Director of Programming
Radio Fantasy, Augsburg
"In the collaboration with Bert Helbig, your (own) interests always take second place."
Gerrit Kohr, Director of Programming, Antenne