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EXPERTISE

PROGRAMME ANALYSES

  • Analysis of the strengths and weaknesses of individual programmes and/or slots
  • Competitor comparison analyses
  • SWOT analysis
  • Definition of coaching and development goals
  • Implementation of workshops with the appropriate teams

POSITIONING STUDIES

  • Market situation
  • Supply vs demand
  • Reputation management
  • SWOT analysis
  • Development of a music and programme strategy
  • Specific and binding action recommendations and roadmap

FROM STRATEGY TO TACTIC

  • On-air promotion – support and consulting
  • Promotion planning
  • Production and image-building
  • Workshops with presenters and editors
  • PD support (sparring partner)

MORNING SHOW

  • Show analysis
  • Role and personality development
  • Morning-show workshops
  • Plot-building
  • Intensive personality coaching
  • Storytelling and presentation
  • Coach the coach: PD support for optimal air checks

BRAND MANAGEMENT

  • Development of a brand profile based on research results and internal analyses
  • Workshops on brand-building
  • Requirements profiles for off-air marketing activities
  • Development of tools for a brand-focused approach and product control

MUSIC

  • Definition of research requirements
  • Designing of music tests and panels
  • Test analyses, interpretation
  • Training and coaching for the music editor
  • Requirements for strategically, tactically and technically perfect planning
  • Rotation analyses
  • Positioning strategies for music