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BACKGROUND

Bert Helbig has many years’ experience in presenting daily radio programmes in a variety of formats, and in editorial and radio management. His roles have included Director of On Air Promotion at Hitradio Antenne 1 in Baden-Württemberg and Director of Programming at DIE NEUE 107.7, Baden-Württemberg’s most successful local radio station. Under his directorship, the station achieved the greatest reach in its entire history by far.

Bert Helbig is not only a radio expert with many years of experience, but also a sought-after university lecturer and tutor. Since 2002, he has taught at institutions including the Media University and the Macromedia University of Applied Sciences, both in Stuttgart, as well as the German Radio Broadcasting Academy in Dortmund and the trainee radio stations of the universities in Munich and Nuremberg.

During his seven years as a director of programming, Bert Helbig already took on regular consulting work in the areas of strategy and communication. In 2015, he founded his own consultancy firm. Since then, he has dedicated himself exclusively to his own company and his ever-growing list of customers.

It is important to Bert Helbig to also make his communications expertise and methods useful to people outside the world of radio. As a keynote speaker, he shares his valuable insights into the arenas of strategy and communication with a wide audience. In his inspirational talks, he entertainingly and engagingly reveals how you can utilise the power of effective, mass-market communication tools to achieve your goals.