The craftsmanship of the charms

How to greatly increase your effectiveness using the methods of radio experts

Charm is not a matter of luck! Charm is a craft that you can learn from the radio experts. Presenters know precisely how to become their listeners’ “friend” – after all, they sit at the breakfast table, in the car or on the sofa with them each day.

Find out how presenters use charm to bind their listeners to them, and how you too can use the communication strategies of the radio experts to greatly increase your effectiveness – no matter whether it’s a customer meeting, a discussion with an employee, or in the evening at the hotel bar. The charmer’s tools are instantly effective and can be used anywhere.